OpusCapita (Business Services)

Brand launching into German and Polish markets after rebranding and portfolio change:

• Localization of the global marketing strategy for the German market: market and competitors’ analysis, analysis of customers’ needs and challenges within the local market, communication localization, target group and marketing channels definition
• Localization of global marketing campaigns
• Development of the local communication and PR
• Definition of marketing channels
• Lead generation campaigns
• Website localization
• Online marketing
• Cooperation with German and Polish associations
• Support in customer meetings