Archive

Production of Safety clothing and Workwear

• Creation and implementation of Sales and Marketing strategy for the German market
• Support at meetings with customers
• Developing and implementing marketing strategy for the Polish market
• Implementation of CRM and Marketing Automation systems
• Development of cooperation with partners
• Lead generation and nurturing campaigns
• Online and offline marketing

GEA Process Engineering (Process Technology & Industrial Machines)

• Localization of sales and marketing materials for Polish market
• Website localization
• Organization of reference visits (for German customers in Poland and Polish customers in Germany)
• Fairs and conferences organization
• Cooperation with media
• Mapping out activities supporting entering new markets

OpusCapita (Business Services)

Brand launching into German and Polish markets after rebranding and portfolio change:

• Localization of the global marketing strategy for the German market: market and competitors’ analysis, analysis of customers’ needs and challenges within the local market, communication localization, target group and marketing channels definition
• Localization of global marketing campaigns
• Development of the local communication and PR
• Definition of marketing channels
• Lead generation campaigns
• Website localization
• Online marketing
• Cooperation with German and Polish associations
• Support in customer meetings

jCatalog Software AG (Software)

• Rebranding process in Germany: change communication, evaluation and selection of communication channels, cooperation with industry associations to boost the awareness
• PR and communication
• Dedicated local campaigns targeting brand awareness increase
• Lead generation campaigns
• Offline campaigns – fairs, conferences, direct marketing activities
• Online marketing